Case study, KMaC
KMaC labs
The KMaC labs brand system and site, held to the same standard as everything else on this page.
- Role
- Brand designer and web developer, self-directed
- Year
- 2026
- Scope
- Brand identity, Website design, Website development
- Live
- kmaclabs.cloud

Where we started.
KMaC labs needed a site of its own, not just a list of services. It had to prove the same claims I make to every client: no templates, a disciplined design system, and a CMS I can run myself without an agency in the loop. There was no outside client to brief this one. The standard had to come from the same bar I hold everyone else to.
How we got there.
The system stays deliberately restrained: flat surfaces in light and dark, no shadows, hairline borders doing the separating instead of cards or a gutter. Sections run flush edge-to-edge, because rhythm and spacing read more confident than boxes stacked on boxes.
Type carries three distinct jobs. Oxanium is locked to the logo wordmark and nowhere else. Michroma, a single 400 weight, handles every headline, label, eyebrow, and button, so hierarchy comes from size and letter-spacing instead of synthetic bold. Source Sans 3 runs the body copy, forms, and metadata, since that's what people are actually reading.
Blue leads every call to action and label. Moss is reserved for interaction: selected states, markers, and hover fills, with a deeper Moss for small text so it still clears AA contrast. Both colors carry straight through from the original KMaC mark, unchanged.
Identity system.

Logo
Primary mark used across the brand system. Designed for legibility at small sizes and reproduction across screen, print, and embroidery.
Palette
- #3F67A6Blue
- #779255Moss
- #2C2926Ink
- #4F4A46Brown
- #FFFFFFWhite
Typography
- WordmarkOxaniumLogo lockup only
- Headlines & UIMichromaHeadings, labels, and buttons, in its single 400 weight
- BodySource Sans 3Body copy, forms, metadata
Applications



Built and shipped.

- Stack
- Next.js + Sanity + Resend
- Hosting
- Hostinger VPS
- Live
- kmaclabs.cloud
Rebuilt every few months.
Each version stays here with a few of its screens, so you can see what changed.
A note.
This page is the proof: the site you're reading it on is the case study. Same rules, same restraint, no exceptions made for the one client I can't say no to.
Start with a conversation.
Tell me how your business runs today. I'll tell you honestly where I'd start, and if AI won't help, I'll say so.